Did you know that 1 in 7 people use Instagram this is probably because how well and easy Instagram is to use also because the way Instagram is uniquely designed all thanks to Ian Spalter who is the head of design at Instagram. One of the ways they came up with the new logo was they got their employees to draw the Instagram logo in 10 seconds and then what they did is look at all the drawings to see what was similar between them all which was a very smart idea because then the design team can see what people thought was very memorable of the logo. Right away they realised the camera and the rainbow colours wear the main things people associate with Instagram and remember about their design so then the team knew they needed to induce into the final design which is a amazing idea if you wanted to change something so recognisable and popular. It took the team about 3 months to fully complete the new design to the logo and to the app and by the end of it their was so many concept designs for the new inter phase the hole walls in this room was filled with logo designs and how the new inter phase will look. For the logo they decided to do a gradient for the main colours for the design they also knew they needed some form of camera in the logo’s they when for a simple design so it doesn’t look to complicated. Instagram used to be called burbn which was a app for posting photos and plans for you and your friends to see people loved the idea of this app so they turned it into Instagram which has over 1 billion downloads and now Instagram is now is a way to show whats happening in your life at the time and also a easy way to promote your product. but in 2012 Facebook brought Instagram for 1 billion dollars.